Case Study Vault

Receipts. Not screenshots.

Line-by-line breakdowns of the roofing clients 2URN has scaled. Real spend, real ROAS, real video testimonials — the unedited playbook behind $45M+ in produced revenue.

$378K

Best Solo Month

Roofers Scaled

$45M+

Revenue Produced

42×

Best ROAS

Featured Testimonial

⭐ Featured · Solo Operator · Paper → Digital

$378K in one month. Solo.

A1 Best Roofing · Owner-operator · No sales reps · No office staff

"I took my business from paper to fully digital. Did $378,000 in a single month — by myself. No sales team, no office staff. 2URN built the machine."

A1 Best Roofing came in running the old-school way — clipboards, paper contracts, manual follow-up. One owner doing every role. We stripped the friction, built a fully digital pipeline (ads → lead → auto-qualify → booked → digital contract), and gave him the leverage of a 10-person shop without hiring anyone. Result: a $378K solo month.

$378K

Revenue · 1 month

Person team

100%

Paper → Digital

What We Did

Killed the clipboard: Moved estimates, contracts, and signatures to a fully digital flow — no more paper
Built the solo-operator stack: Ads → auto-qualify → SMS follow-up → booked on calendar without him lifting a finger
Automated the grunt work: Speed-to-lead under 4 minutes, 27-point nurture sequence, appointment reminders — all hands-free
One roof at a time, at scale: Gave a solo owner the throughput of a full sales floor — $378K in 30 days, no reps, no overhead

Video Testimonial

Storm · Retail · 9-Month Partnership

40× ROAS, locked.

Chase Beckel · Valor Roofing · Knoxville, TN

"We went from 3× to 40×. We're consistently doing $80K to $120K a week in booked revenue. The machine runs itself."

Chase came in running ads at 3× ROAS and thinking that was a ceiling. We rebuilt creative, offer, and follow-up from scratch — and stacked automation on the back end so his sales team stopped losing leads to response time.

40×

Peak ROAS

$120K

Weekly revenue

9 mo

Partnership

What We Did

Rebuilt the offer: From "free estimate" to a hook-driven storm inspection play
Shipped 180+ ad variations: UGC-style testimonials + storm damage hook angles
Wired full-funnel automation: 27-point SMS + email sequence, sub-4-min response
Weekly creative refresh: Never let fatigue drop CTR below 2.1%

Video Testimonial

Retail · Storm · 3-Week Launch

$41 leads in 21 days.

Vallin Klock · Buffalo Roofing · San Antonio, TX

"3 weeks in and we're already pulling leads for $41. Ads are dialed, follow-up is automated, our sales team finally has pipeline."

Vallin was brand-new to paid acquisition — so we didn't waste time unlearning bad habits. Clean funnel build, launched within 24–48 hours of signing, hit profitable CPL before the 3-week mark.

3 wk

To profit

$41

Cost per lead

31×

ROAS

What We Did

Built from zero: Pixel, domain, landing page, CRM, auto-response — all in week 1
Local-first creative: San Antonio-specific hooks, storm season tie-ins
Speed-to-lead drill: Trained his sales team + built auto-SMS so no lead waits > 4 minutes
Reinvested winnings: Scaled ad spend 3.5× by week 4 as ROAS held

Video Testimonial

Storm · Heroes Program · Retail Mix

28× return. $54 CPL.

Matt · Valor Roofing Solutions

"Our close rate went up 3.1× just from better leads. We used to chase garbage — now the pipeline pre-qualifies itself."

Matt's shop was buried in low-quality aggregator leads. We killed the bad-spend, built an owned-lead engine, and layered a Heroes program (military + first responders) for higher AOV and instant trust.

28×

ROAS

$54

Cost per lead

3.1×

Close rate lift

What We Did

Cut aggregator spend: Shifted 100% to owned-funnel Meta + Google
Launched Heroes offer: Veteran/first-responder angle drove 3.1× close rate lift
Script + call review: Weekly Loom feedback on sales calls to sharpen the close
Tracking infrastructure: Full attribution from click → booked job

Video Testimonial

Retail · Commercial Split · Systems Overhaul

4.1× revenue in a year.

Gia King · King Contracting

"94% of our new business now traces back to what 2URN built. We couldn't even measure it before — now every dollar is accounted for."

King Contracting was growing but chaotic — no attribution, no systems, margins compressing. We built the operating layer: offer architecture, lead routing, pipeline reporting, and creative engine.

4.1×

Revenue growth

$172

Blended CPL

94%

Attributed pipeline

What We Did

Installed full attribution: From ad click to closed deal — 94% of pipeline tracked
Split retail + commercial: Different funnels, different creative, different offers
Pipeline reporting dashboards: Weekly exec review built into the workflow
Creative system: 2,672 creatives shipped across our roster — Gia's batch gets refreshed bi-weekly

Receipts. Not screenshots.

$378K in one month. Solo.

What We Did

40× ROAS, locked.

What We Did

$41 leads in 21 days.

What We Did

28× return. $54 CPL.

What We Did

4.1× revenue in a year.

What We Did

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