Roofing Growth Operators — EST. 2023

We build roofers demand engines that never sleep.

Qualified inspections, closed deals, measurable ROI. We don't sell clicks — we engineer pipelines for roofing contractors serious about scale.

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Leads generated
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Client revenue produced
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Deals closed
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Active operators
Trusted by roofing operators nationwide
A-1 Best Roofing Valor Roofing Hunter Roofing Roof Rangers High Tide Roofing Red Beard Roofing SGC Roofing ThinLine Tanners Roofing RoofGuard A-1 Best Roofing Valor Roofing Hunter Roofing Roof Rangers High Tide Roofing Red Beard Roofing SGC Roofing ThinLine Tanners Roofing RoofGuard

See how we operate the engine —
not just run ads.

A quick look inside the system behind 12,262 leads and $45M+ in produced revenue. When you're done, book your Jam Session and we'll audit your funnel live.

Featured Agency Walkthrough Real Client Data 5-Step Funnel

Numbers that speak for themselves.

Every lead tracked. Every deal attributed. We don't hide behind vanity metrics — here's what our partners are shipping right now.

$59
Average cost per qualified lead
$172
Cost per roof inspection booked
$201
Cost per closed deal
8.3k
Leads generated across the network

Three systems. One outcome: closed deals.

01 / ACQUIRE

Meta Ad Engine

Hyper-targeted ad systems running storm, retail, and commercial angles. Creative refresh cycles, daily optimization, and pipelines built for compounding returns.

2URN · Ads Manager
LIVE
Spend · 7d
$41,280
▲ 12.4%
Leads
862
▲ 28.1%
Avg CPL
$47.88
▼ $9.20
Storm · Knoxville
$41 CPL
38× ROAS
Retail · Dallas
$52 CPL
24× ROAS
Commercial · Tampa
$58 CPL
19× ROAS
02 / QUALIFY

AI SMS Follow-up

Leads hit your phone within seconds, not hours. Conversational AI books inspections 24/7 while your reps focus on closing. Wake up to a loaded calendar.

Messages · Today 7:42 PM +1 (555) 201-ROOF
AI · 2URN Assistant
Hi Sarah — saw you requested info about a roof inspection. Still seeing damage from last week's storm?
yes, a few missing shingles 😬
Got you. We have Tuesday 10am or Thursday 2pm open — which works?
Thursday please
03 / CLOSE

CRM + Reporting

Full-stack CRM with pipeline automation, team dashboards, and attribution down to the ad creative. You see exactly what's working — and what needs to die.

Pipeline · APR '26 LIVE
$847K+24%
Revenue booked this month
Leads412
Booked138
Closed48
INSPECTION SCORE 92/100
Featured Case · A-1 Best Roofing
Read the full play

From paper to $378K in a single month.

A-1 Best came in running the old-school way — clipboards, paper contracts, manual follow-up, one owner doing every role. We stripped the friction and built a solo-operator stack: ads → auto-qualify → SMS → booked on calendar. He now has the throughput of a 10-person shop, by himself.

Revenue · 30 days
$378K
Team size
1
Paper → digital
100%
Read the full breakdown

Don't take our word.
Take theirs.

Four operators. Four markets. One common theme — pipelines that actually ship revenue, captured straight from the source.

Live Client · Unedited
Client Voices · 01
"Cam's team didn't just bring me leads — they brought me a real system. My phone's ringing, my crews are booked, and I actually know where every dollar's going for the first time in my career."
M
Matt
OWNER · VALOR ROOFING SOLUTIONS
28×
ROAS
$54
Cost / lead
3.1×
Pipeline lift
Client Voices · 02
"I started Valor with an idea — no leads, no reps, no playbook. Nine months later we're running $80K–$120K a week at a 40× return. Cam didn't just run ads — he built the engine."
C
Chase Beckel
OWNER · VALOR ROOFING · KNOXVILLE, TN
40×
ROAS
$120K
Weekly revenue
9 mo
From zero
Live Client · Unedited
Live Client · Unedited
Client Voices · 03
"Three agencies promised the world and burned my budget. Cam's team actually showed me the math — then hit it. We're booked 3 weeks out on pre-qualified inspections."
V
Vallin Klock
OWNER · BUFFALO ROOFING · SAN ANTONIO, TX
3 wk
Booked pipeline
$41
Cost / lead
31×
ROAS
Client Voices · 04
"I've worked with 'marketing gurus' for years — most just talk. Cam actually understands the roofing game, the margins, the cadence. He runs our growth like an operator, not an agency."
G
Gia King
OWNER · KING CONTRACTING
4.1×
Pipeline lift
$172
Cost / inspection
94%
Retention
Live Client · Unedited

How we go from install to scale.

01

Discovery & Audit

We X-ray your current engine — CAC, close rate, response time, tech stack, lead quality. No guessing. We build the roadmap from real data, not generic frameworks.

  • 30-min ops deep-dive with leadership
  • Historical CAC & ROAS audit
  • Sales response-time forensics
  • Custom growth roadmap delivered
Roofing Co. · Baseline Audit Scanning
Cost per Lead (CAC) $382 HIGH
Lead-to-Call Rate 12% WEAK
Speed-to-Lead 4h 22m CRITICAL
Attribution Coverage 22% BLIND
Growth Diagnosis 70% of spend is untracked. Speed-to-lead is killing 3 deals/week. Deploy plan ready.
02

Deploy the stack

Ad accounts, pixels, CRM, SMS flows, and reporting all spun up inside 14 days. Creative lab ships your first batch in week two. You don't lift a finger — we wire the whole machine.

  • Meta Ads + pixel + CAPI integration
  • CRM pipeline + lead router
  • AI SMS bot + call booking
  • Attribution + reporting dashboards
Install Schedule · Day 1–14 Building
Meta Ads Targeting
Pixel / CAPI Tracking
CRM Pipeline
AI SMS Qualify
Calendar Booking
Reports ROAS
DAY 1–5Infra ✓
DAY 6–10Creative
DAY 11–14Launch
03

Optimize & compound

Daily spend review. Weekly creative refresh. Monthly ROAS deep-dives. We kill losers fast, double down on winners, and stack winners on winners until your CAC floor drops.

  • A/B creative testing at scale
  • Daily bid & audience optimization
  • Weekly performance syncs
  • Quarterly offer re-engineering
A/B Test · Storm Angle v.12 Running
Variant A
Need A Roof?
CPL$89
CTR0.8%
Variant B
Storm Damage?
CPL$47
CTR2.4%
CPL Trend · 8 wk ↓ 47%
04

Scale nationwide

Once the engine stabilizes, we compound: new geos, new angles, new offers, new channels. Predictable revenue, not hope. Most partners 3x spend within 6 months without breaking unit economics.

  • Multi-city rollout playbook
  • New offer & angle expansion
  • Commercial + residential channels
  • Geo-specific creative libraries
Active Markets · 32 Operators Live
DALLAS · HQ
32
Active Markets
3.4×
Avg. Spend Lift
94%
Partner Retention

Stop chasing leads.
Own your market.

Book your Jam Session. One hour — we audit your current funnel, spot the leaks, and show you exactly where the growth lives.

Book your Jam Session